{"id":8835,"date":"2020-06-24T15:40:31","date_gmt":"2020-06-24T07:40:31","guid":{"rendered":"https:\/\/www.zpz.cn\/blog\/?p=8835"},"modified":"2020-06-24T15:40:34","modified_gmt":"2020-06-24T07:40:34","slug":"%e5%a4%a7%e6%a6%82%e7%9c%bc%e9%95%9c%e7%94%9f%e6%84%8f%e7%9c%9f%e7%9a%84%e5%a4%aa%e6%9c%89%e5%89%8d%e9%80%94%e4%ba%86-%e5%8f%88%e6%9c%89%e4%b8%80%e5%ae%b6%e5%85%ac%e5%8f%b8%e8%a6%81%e5%85%a8%e8%ba%ab","status":"publish","type":"post","link":"https:\/\/zpz.cn\/blog\/8835","title":{"rendered":"\u5927\u6982\u773c\u955c\u751f\u610f\u771f\u7684\u592a\u6709\u524d\u9014\u4e86 \u53c8\u6709\u4e00\u5bb6\u516c\u53f8\u8981\u5168\u8eab\u5fc3\u6295\u5165\u8fdb\u53bb"},"content":{"rendered":"\n<p>\u636e\u300a\u5973\u88c5\u65e5\u62a5\u300b\u62a5\u9053\uff0cItalia Independent\u96c6\u56e2\u5df2\u4e8e12\u670811\u65e5\u540c\u6cd5\u56fd\u8de8\u56fd\u5e7f\u544a\u516c\u53f8\u548c\u516c\u5173\u516c\u53f8\u9633\u72ee\u96c6\u56e2\u7b7e\u7f72\u534f\u8bae\uff0c\u4ee5\u51fa\u552eItalia Independent\u96c6\u56e2\u65d7\u4e0b\u521b\u610f\u54a8\u8be2\u516c\u53f8Independent Ideas\u7684\u591a\u6570\u80a1\u6743\u7ed9\u540e\u8005\u3002<\/p>\n\n\n\n<p>Italia Independent\u521b\u59cb\u4ebaLapo Elkann\u5411\u300a\u5973\u88c5\u65e5\u62a5\u300b\u8868\u793a\uff0c\u8fd9\u6b21\u4ea4\u6613\u80fd\u591f\u5e2e\u52a9\u610f\u5927\u5229\u521b\u610f\u54a8\u8be2\u516c\u53f8\u5c06\u4e1a\u52a1\u5411\u6570\u5b57\u548c\u79d1\u6280\u5c42\u9762\u6269\u5c55\uff0c\u5f53\u7136\uff0c\u4e5f\u80fd\u4e3a\u6cd5\u56fd\u5e7f\u544a\u5de8\u5934\u7684\u5b50\u516c\u53f8Publicis133\u548cMarcel WW\u5e26\u6765\u610f\u5927\u5229\u7ef4\u5ea6\u7684\u89c6\u89d2\uff0c\u201c\u5bf9\u4e8e\u6211\u4eec\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u6b21\u524d\u6240\u672a\u6709\u7684\u673a\u4f1a\u8ba9Independent Ideas\u8fdb\u884c\u7535\u5b50\u5316\u53d8\u9769\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u4e5f\u80fd\u7ed9\u6211\u7684\u73b0\u6709\u6d88\u8d39\u7fa4\u4f53\u5e26\u6765\u66f4\u5e7f\u6cdb\u7684\u670d\u52a1\u3002\u201d<\/p>\n\n\n\n<p>\u521b\u59cb\u4ebaLapo Elkann\u662f\u610f\u5927\u5229\u6c7d\u8f66\u54c1\u724cFiat\u7684\u7ee7\u627f\u4eba\uff0cItalia Independent\u4e3b\u8425\u773c\u955c\u54c1\u724c\uff0c\u96c6\u56e2\u4e8e2013\u5e74\u5728\u610f\u5927\u5229\u7c73\u5170\u8bc1\u4ea4\u6240\u521b\u4e1a\u677f\u4e0a\u5e02\u3002\u65d7\u4e0b\u516c\u53f8Independent Ideas\u662f\u4e00\u4e2a\u56f4\u7ed5\u8425\u9500\u3001\u54c1\u724c\u548c\u6570\u5b57\u5c55\u5f00\u4e1a\u52a1\u7684\u521b\u610f\u516c\u53f8\uff0cElkann\u8868\u793a\u516c\u53f8\u7684\u5408\u4f5c\u4f19\u4f34\u5305\u62ecLVMH\u96c6\u56e2\u65d7\u4e0b\u7684\u8155\u8868\u54c1\u724cHublot\uff0c\u9664\u6b64\u4e4b\u5916\u8fd8\u6709\u739b\u838e\u62c9\u8482\u3001\u5c24\u6587\u56fe\u65af\u548cLavazza\u3002<\/p>\n\n\n\n<p>\u81ea2014\u5e74\u8d77\uff0cHublot\u5f00\u59cb\u548cItalia Independent\u96c6\u56e2\u5408\u4f5c\u63a8\u51fa\u591a\u6b3e\u8155\u8868\uff0c\u57fa\u4e8e\u8fd9\u4e2a\u6848\u4f8b\uff0cPublicis133\u4ee5\u53caMarcel Worldwide\u9996\u5e2d\u6267\u884c\u5b98Charles Georges-Picot\u8868\u793a\u5728\u5f53\u4e0b\u5e02\u573a\uff0c\u4ec5\u4ec5\u662f\u7ed9\u51fa\u4e00\u4e2a\u5408\u683c\u6ee1\u610f\u7684\u4ea7\u54c1\u662f\u4e0d\u591f\u7684\u2014\u2014\u6d88\u8d39\u8005\u5e0c\u671b\u770b\u5230\u66f4\u591a\uff0cHublot\u9879\u76ee\u5c31\u662f\u548cR&amp;D\u516c\u53f8\u7684\u521b\u610f\u3001\u751f\u4ea7\u3001\u8bbe\u8ba1\u548c\u53d1\u5c55\u56e2\u961f\u4e00\u540c\u7814\u53d1\u51fa\u7684\u5e7f\u544a\u65b9\u6848\uff0c\u65b9\u6848\u4e2d\u4e0d\u4ec5\u5305\u542b\u57fa\u672c\u7684\u5e7f\u544a\u8425\u9500\u548c\u6570\u5b57\u793e\u4ea4\u5a92\u4f53\u6295\u653e\uff0c\u8fd8\u4f1a\u5c06\u9879\u76ee\u672c\u8eab\u80cc\u540e\u7684\u6545\u4e8b\u4f20\u64ad\u5230\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p>2015\u5e74\uff0cItalia Independent\u4e0e\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c\u96c6\u56e2Adidas\u7f72\u4ee3\u7406\u534f\u8bae\uff0c\u6210\u4e3a\u540e\u8005Adidas Originals\u54c1\u724c\u773c\u955c\u4ee3\u7406\u5546\uff0c\u53cc\u65b9\u7b7e\u7ea64\u5e74\u3002<\/p>\n\n\n\n<p>\u800c\u4e70\u5bb6\u9633\u72ee\u96c6\u56e2\u662f\u6cd5\u56fd\u6700\u5927\u7684\u5e7f\u544a\u4e0e\u4f20\u64ad\u96c6\u56e2\uff0c\u521b\u5efa\u4e8e1926\u5e74\u3002\u5176\u5b9e\u8fdb\u516521\u4e16\u7eaa\u4ee5\u6765\uff0c\u9633\u72ee\u96c6\u56e2\u5c31\u4ee5\u5e76\u8d2d\u56fd\u9645\u5927\u578b\u5e7f\u544a\u516c\u53f8\u548c\u4f20\u64ad\u96c6\u56e2\u800c\u95fb\u540d\uff0c2001\u5e74\u6536\u8d2d\u8428\u5947\u5e7f\u544a(Saatchi &amp; Saatchi); 2002\u5e74\u6536\u8d2dBCOM3\u96c6\u56e2\u3001\u8fbe\u7f8e\u9ad8\u548c\u65e5\u672c\u7535\u901a\u6210\u7acb\u7684\u4f20\u64ad\u96c6\u56e2; 2003\u5e74\u5b8c\u5168\u6536\u8d2d\u5b9e\u529b\u4f20\u64ad\u96c6\u56e2(Zenith Optimedia); 2006\u5e74\u5728\u4e2d\u56fd\u6574\u5408\u5b9e\u529b\u4f20\u64ad\u3001\u661f\u4f20\u5a92\u4f53(Starcom MediaVest)\u7684\u5a92\u4ecb\u4e1a\u52a1\u6210\u7acb\u535a\u777f\u4f20\u64ad\uff0c\u6210\u4e3a\u4e2d\u56fd\u7b2c\u4e00\u5927\u5e7f\u544a\u5a92\u4ecb\u91c7\u8d2d\u96c6\u56e2\u3002\u63a8\u8350\u9605\u8bfb\uff1a\u592a\u9633\u955c\u600e\u6837\u9009\u8d2d<\/p>\n\n\n\n<p>\u521b\u610f\u54a8\u8be2\u516c\u53f8\u7684\u51fa\u552e\u6e90\u4e8e\u96c6\u56e2\u8c03\u6574\u53d1\u5c55\u91cd\u5fc3\u7684\u51b3\u7b56\uff0c\u5728\u9996\u5e2d\u6267\u884c\u5b98Giovanni Carlino\u7684\u5e26\u9886\u4e0b\uff0c\u96c6\u56e2\u5265\u79bb\u521b\u610f\u4e1a\u52a1\u540e\uff0c\u5c06\u91cd\u65b0\u805a\u7126\u4e8e\u53d1\u5c55\u773c\u955c\u548c\u751f\u6d3b\u65b9\u5f0f\u7c7b\u4ea7\u54c1\uff0c Charles Georges-Picot \u8868\u793a\uff1a\u201c\u8fd9\u4e2a\u60f3\u6cd5\u5176\u5b9e\u5f88\u81ea\u7136\u800c\u7136\uff0c\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u4eec\u5df2\u7ecf\u4e92\u76f8\u5206\u4eab\u987e\u5ba2\u548c\u4e1a\u52a1\u4e86\uff0c\u4ed6\u4eec\u5728\u610f\u5927\u5229\u7684\u5e02\u573a\u53ef\u4ee5\u4e3a\u6211\u4eec\u6269\u5c55\u5168\u7403\u4e1a\u52a1\u5e76\u5438\u5f15\u5168\u7403\u6d88\u8d39\u8005\u63d0\u4f9b\u6e20\u9053\u3002\u201d<\/p>\n\n\n\n<p>\u6b27\u6d32\u5e02\u573a\u76ee\u524d\u4ecd\u662fItalia Independent\u7684\u6700\u5927\u5e02\u573a\uff0c\u5176\u4e2d\u610f\u5927\u5229\u672c\u571f\u7ea6\u5360\u534a\u6570\u4efd\u989d\uff0c\u800c\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u603b\u8ba1\u5360\u6bd4\u7ea625%\u3002\u4e0a\u4e2a\u6708\uff0cLapo Elkann\u521a\u521a\u5f00\u542f\u4e00\u4e2a\u65b0\u9879\u76ee\u2014\u2014Garage Italia\u2014\u2014\u4e00\u5bb6\u6c7d\u8f66\u5b9a\u5236\u670d\u52a1\u516c\u53f8\uff0c\u6b64\u524d\u5165\u9a7b\u5728\u5404\u4e2aAagip\u52a0\u6cb9\u7ad9\u4e2d\uff0cElkann\u4e3a\u5176\u843d\u6210\u4e86\u603b\u90e8\uff0c\u5e76\u5f15\u5165\u4e86\u7c73\u5176\u6797\u53a8\u5e08\u7ecf\u8425\u7684\u9910\u5385\u3002\u867d\u7136Elkann\u5df2\u7ecf\u51fa\u552e\u4e86\u81ea\u5df1\u5728\u5df4\u9ece\u7684\u4f4f\u623f\uff0c\u4f46\u4ed6\u8868\u793a\u9884\u8ba1\u81ea\u5df1\u5c06\u5728\u5df4\u9ece\u7684\u505c\u7559\u66f4\u957f\u7684\u65f6\u95f4\uff0c\u5e76\u8003\u8651\u5728\u90a3\u91cc\u5b89\u7f6e\u65b0\u5bb6\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u636e\u300a\u5973\u88c5\u65e5\u62a5\u300b\u62a5\u9053\uff0cItalia Independent\u96c6\u56e2\u5df2\u4e8e12\u670811\u65e5\u540c\u6cd5&#8230; <a href=\"https:\/\/zpz.cn\/blog\/8835\" class=\"readmore\">Read more<span class=\"screen-reader-text\">\u5927\u6982\u773c\u955c\u751f\u610f\u771f\u7684\u592a\u6709\u524d\u9014\u4e86 \u53c8\u6709\u4e00\u5bb6\u516c\u53f8\u8981\u5168\u8eab\u5fc3\u6295\u5165\u8fdb\u53bb<\/span><span class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8835","post","type-post","status-publish","format-standard","hentry","category-taiyangjing","content-layout-excerpt-thumb"],"_links":{"self":[{"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/posts\/8835"}],"collection":[{"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/comments?post=8835"}],"version-history":[{"count":1,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/posts\/8835\/revisions"}],"predecessor-version":[{"id":8836,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/posts\/8835\/revisions\/8836"}],"wp:attachment":[{"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/media?parent=8835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/categories?post=8835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zpz.cn\/blog\/wp-json\/wp\/v2\/tags?post=8835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}